Even in this day and age it is astounding how many web site designers still believe design and appearance is more important than search engine optimization. Nothing could be further from the truth. Boasting a nice looking website is definitely important, but if the search engine robots can’t scan and index what is on the site then all that beautiful design work means nothing. Hardly anyone will see the hard work that was put into it.
Web Site Designers Must Learn About SEO
Whether a site is created to sell items and services or otherwise, getting Google and other engines to pick up the site is the best way to acquire long-term, organic, targeted traffic. There are no two ways about it.
As an added bonus, when a web designer accomplishes instituting quality SEO into the web sites they build they can also market their SEO skills along with their web creation ones. If people hear that the sites you’ve built get thousands of hits per day then they are surely going to hire you on to build their sites. Word gets around easily online these days.
Understanding Search Engine Web Crawlers
Web crawlers, or spiders, are what are used by search engines to crawl the internet for relevant and quality information. When people insert queries into the engines the crawlers access their archives of related web sites and present them in the search engine results pages for the searcher to reference.
While the technological aspects of search engine spiders is far beyond most people’s scope of comprehension, what they do is easily understood. It is is these spiders a web site must impress and get as much attention as possible from. This is what quality search engine optimization does.
Don’t Leave SEO Out Of The Web Site Design Picture
If you are a web site designer or are currently learning the trade it is imperative that you not leave out search engine optimization within the process. Make sure a site meets at least the most basic of SEO guidelines and strategies. Such as: h1 to h4 tags and meta titles for each page which represent what the page content is about.
Make a site readable and relevant and your clients will gladly pass the word on about how good a job you did in building a site for them that gets lots of quality traffic. It’s a win-win situation that shouldn’t be passed over.